L-R: Mena City Carrier Bob Miller, Postmaster Johnna Alexander and CCA David Betz |
After talking to City Carrier Bob Miller and CCA David Betz
about new businesses starting up in town, Mena Postmaster Johnna Alexander met
with a new retail shop owner, Laci Miner of The Rage clothing store (www.shoptherage.com
) . Ms. Miner wanted to grow her online retail sales, while minimizing
shipping costs.
Working with Jamie Sealy of the Sales Team, Johnna had the
answer, with our Priority Mail 1, 2, 3-Day shipping options. The free
carrier pickup, free tracking and $50 of free insurance really hit the sweet
spot for this customer. Initially estimated to be a $104,000 Priority
Mail sale, the updated prospect looks more like $600,000 in new
revenue for our organization – and the customer could not be happier with the
service.
After Ms. Miner told her sister Lori Bonner about her USPS
experience, Ms. Bonner decided the USPS would be a great fit for her shoes and
accessories retail store, too! Again, Johnna met with the customer, and
was able to make another Business Connect with The Elle Boutique (www.shoptheelle.com)
for another $35,000 in new
Priority Mail sales.
Now the sisters are exploring opportunities in the international
market, so there is little doubt those sales totals will grow in the coming
months.
According to Johnna, with Bob Miller, David Betz and Jamie Sealy
working with her to gain the business, the entrepreneurial sisters in Mena
didn’t even have the time to think about using another shipper.
This sale was a wholehearted partnership between the carriers
and management, to gain new revenue. That’s an extraordinary Customer
Connect/Business Connect/Sales tag team!
Contributor: Patti Robinson
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