Saturday, August 24, 2013

ALL "THE RAGE" IN MENA


L-R: Mena City Carrier Bob Miller, Postmaster Johnna Alexander and CCA David Betz
After talking to City Carrier Bob Miller and CCA David Betz about new businesses starting up in town, Mena Postmaster Johnna Alexander met with a new retail shop owner, Laci Miner of The Rage clothing store (www.shoptherage.com ) .  Ms. Miner wanted to grow her online retail sales, while minimizing shipping costs.

Working with Jamie Sealy of the Sales Team, Johnna had the answer, with our Priority Mail 1, 2, 3-Day shipping options.  The free carrier pickup, free tracking and $50 of free insurance really hit the sweet spot for this customer.  Initially estimated to be a $104,000 Priority Mail sale, the updated prospect looks more like $600,000 in new revenue for our organization – and the customer could not be happier with the service.

After Ms. Miner told her sister Lori Bonner about her USPS experience, Ms. Bonner decided the USPS would be a great fit for her shoes and accessories retail store, too!  Again, Johnna met with the customer, and was able to make another Business Connect with The Elle Boutique (www.shoptheelle.com) for another $35,000 in new Priority Mail sales. 

Now the sisters are exploring opportunities in the international market, so there is little doubt those sales totals will grow in the coming months.

According to Johnna, with Bob Miller, David Betz and Jamie Sealy working with her to gain the business, the entrepreneurial sisters in Mena didn’t even have the time to think about using another shipper.  


This sale was a wholehearted partnership between the carriers and management, to gain new revenue.  That’s an extraordinary Customer Connect/Business Connect/Sales tag team!

Contributor: Patti Robinson

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