SARASOTA,
FL — Ladies and gentlemen, boys and girls, Children Of All Ages… step
right up and share the magic of the circus as the U.S. Postal Service today
issues the new, limited-edition Vintage Circus Posters Forever stamps. With
the help of a Ringling Bros. and Barnum & Bailey ringmaster and clowns,
the new stamps were unveiled during an interactive stamp dedication ceremony
held at The John and Mable Ringling Museum of Art.
Customers may purchase the stamps at usps.com/stamps, the Postal
Store, at 800-STAMP24 (800-782-6724) and at Post Offices nationwide or
visit ebay.com/stamps to shop for a wide
variety of postage stamps and collectibles.
The new
Vintage Circus Posters Forever stamps are modeled after original circus
posters — including those promoting the Ringling Bros. and Barnum &
Bailey Circus — and are now part of the Tibbals Digital Collection at The
John and Mable Ringling Museum of Art.
“P.T.
Barnum, the great American showman, businessman and founder of the Barnum
& Bailey Circus, once wrote that ‘the noblest art is that of making
others happy.’ At the Postal Service, we think these new stamps will do a
spectacular job of doing just that,” said Ellen Williams, member, Board of
Governors, U.S. Postal Service, in dedicating the new stamps.
“We
hope people will proudly display these new stamps on all their cards, letters
and packages and, just like the circus does, we hope they will bring joy,
wonder and amazement into the lives of everyone who receives them.”
Joining
Williams to dedicate the stamps were Mark Riddell, national public relations
director, Ringling Bros. and Barnum & Bailey Circus; Steven High,
executive director, The John and Mable Ringling Museum of Art; and David
Shipman, ringmaster for Ringling Bros. and Barnum & Bailey Presents
Super Circus Heroes.
The circus has brought together Americans
of all ages and walks of life to watch the amazing acts and let imaginations
soar. In the late 19th and early 20th centuries, companies such as Ringling
Bros. and Barnum & Bailey used evocative posters to let people know
that an exciting attraction was coming to town.
“The
magic of the circus is celebrated here every day at The John and Mable
Ringling Museum of Art, the estate of the Circus King John Ringling,” said
High. “There is no better place to issue stamps honoring circus history than
in Sarasota, the Circus Capital of the World. We are grateful for the
philanthropic efforts of Howard and Janice Tibbals, whose collection and
life’s work including their namesake building on our campus ensures that the
legacy of the American circus will never be forgotten.”
“We are honored to
be a part of this celebration along with our partners at the U.S. Postal
Service and The Ringling Museum. At Ringling
Bros. and Barnum & Bailey we
create circus legends, The Ringling Museum preserves the history and now the
U.S. Postal Service celebrates that history and honors the legacy of the
circus,” said Nicole Feld, executive vice president for Feld
Entertainment and producer of Ringling Bros. and Barnum & Bailey.
About
the Vintage Circus Posters Forever Stamps
The
Vintage Circus Posters Forever stamps pay tribute to the wonder and amusement
of the circus which Americans have enjoyed since the late 18th century. This
pane of 16 self-adhesive stamps features reproductions of eight vintage
circus posters.
In the
19th century, lithography became the medium of choice for poster artists. The
Amazing American Circus Poster, a book featuring the work of the
Strobridge Lithographing Company, describes the process as being “based on
the principle that oil and water do not mix.”
Using grease crayon or liquid, the artist applied the design in reverse onto
a flat surface such as limestone. A chemical process fixed that grease image
to the plate, making it receptive to holding ink. Then, the surface was
moistened, covered with an oil-based ink and printed onto paper. During the
process, the wet, blank areas repelled the ink.
Companies such as Strobridge and Erie Lithographing & Printing created
bright, detailed works of art that were displayed prominently in cities and
towns across the United States. These posters were not simply modest,
restrained ads either. They were big and bold — just like the circuses they
touted. Poster size was measured by the “sheet.” A sheet was 42 inches by 28
inches (or vice versa). But posters didn't stop at one sheet. There were
two-sheet, three-sheet, four-sheet and even 12-sheet, 24-sheet and 100-sheet
posters, which covered entire sides of buildings. The language incorporated
on the posters was usually as colorful as the images it described.
These eye-popping late 19th and early 20th century posters showcased majestic
elephants, fierce tigers and colorful clowns, alongside acts such as
acrobatic gymnasts, graceful wire dancers and daring stuntmen. Colorful
clowns were also poster mainstays. “Clowns might easily thrive outside the
circus,” The Amazing American Circus Poster states, “but the idea of a
circus without clowns is almost inconceivable.”
Each stamp features one vintage circus poster. The pane's verso text includes
a brief discussion of the history and purpose of circus posters. The selvage
features an image of a circus entrance shot by photographer Edward J. Kelty
in 1937. Art director Greg Breeding worked on the stamp pane with designer
Jennifer Arnold.
Ordering
First-Day-of-Issue Postmarks
Customers have 60
days to obtain the first-day-of-issue postmark by mail. They may purchase new
stamps at local Post Offices, at The Postal Store at usps.com/shop, or by calling 800-STAMP-24. They
should affix the stamps to envelopes of their choice, address the envelopes
to themselves or others and place them in larger envelopes addressed to:
Vintage
Circus Posters
Postmaster
1661
Ringling Blvd
Sarasota,
FL 34230-9998
After
applying the first-day-of-issue postmark, the Postal Service will return the
envelopes through the mail. There is no charge for the postmark up to a
quantity of 50. For more than 50, the price is five cents each. All orders
must be postmarked by July 4, 2014.
Ordering First-Day
Covers
The
Postal Service also offers first-day covers for new stamp issues and Postal
Service stationery items postmarked with the official first-day-of-issue
cancellation. Each item has an individual catalog number and is offered in
the quarterly USA Philatelic catalog, online at usps.com/shop or by calling 800-782-6724.
Customers may request a free catalog by calling 800-782-6724 or writing to:
U.S. Postal Service
Catalog Request
PO
Box 219014
Kansas
City, MO 64121-9014
Philatelic Products
There are 10 philatelic products for this
stamp issue:
- 472104,
Pane of 16 with selvage, $7.84
- 472106,
Press Sheet with die cuts, $47.04 (print quantity of 2,500)
- 472108,
Press Sheet without die cuts, $47.04 (print quantity of 2,500)
- 472110,
Keepsake (Pane of 16, 1 random single Digital Color Postmark), $9.95
- 472116,
First-Day Cover (set of 8), $7.44
- 472118,
Full Pane First-Day Cover, $10.34
- 472119,
Cancelled Full Pane, $10.34
- 472121,
Digital Color Postmark (set of 8), $13.12
- 472130,
Ceremony Program random single, $6.95
- 472124,
Framed Art, $39.95
The Postal Service receives no tax dollars
for operating expenses and relies on the sale of postage, products and
services to fund its operations.
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